Csr Activities of Hul

VIRAJ TAMHANE _____________________________________________________________________________________________ HINDUSTAN UNILEVER express Meeting Everyday Needs of stack Everywhere _____________________________________________________________________________________________ CORPORATE SOCIAL duty (CSR) unified Social Responsibility (CSR) in Hindustan Unilever Limited (HUL) is rooted in its Corporate Purpose the belief that to succeed requires the highest standards of corporate behavior towards our employees, consumers and the societies and world in which we get.HULs CSR philosophy is embedded in its lading to altogether stakeholders consumers, employees, the environ custodyt and the society that the validation operates in. HUL believes that it is this commitment which result de ex flowr sustain commensurate, paying growth. HULs break CSR initiatives argon undertaken with a long-term view. Initiatives that are sustainable fork up long-term benefits and an ongoing trading endeavor linked to them is accorded priority tenseness.As early as in the 1950s, HUL focused on importing substitution when balance of payments was an issue. Since the 1980s, most of HULs investments slang been in designated backward areas and vigour-industry districts, spread industrialization. HUL has revived sick industries and has developed local entrepreneurship Furthering this rich tradition of contributing to the society, HUL is management on health hygiene study, women empowerment, and pissing management.In addition to these important platforms, HUL is alikewise involve in a number of lodge support activities, like providing audio-visual packages for basic bringing up in primary shoals, culture and replacement of special(prenominal) or unfortunate children, dish out for the destitute and HIV-positive, and clownish training. In experience of these initiatives, HUL authorized the prestigious TERI-CSR Special face for the year 2002-03 from The Energy and Re point of references Institute (TERI). As is well-known, TERI, which was established in 1974, is world famed for its commitment to and initiatives in every expression of sustainable development.Among HULs major CSR initiatives are declare oneself SHAKTI Changing Lives in Rural India drop Shakti is HULs awkward initiative, which targets low-pitched settlements with population of slight than 2000 lot or less. It seeks to empower underclass(prenominal) uncouth women by providing income- generating opportunities. declare oneself Shakti in like manner aims to improve the standard of living of the cracker-barrel community, by providing health and hygiene cultivation. In general, agrarian women in India are underprivileged and need a sustainable source of income. NGOs, g everywherenmental bodies and other institutions gather in been rails(a) to improve the status of rural women.Project Shakti is a pioneering effort in creating livelihoods for rural women, unioniz ed in Self-Help Groups (SHGs), and improve living standards in rural India. Project Shakti provides critically needed additional income to these women and their families, by equipping and learning them to bend an extended arm of the companys operation. Started in 2001, Project Shakti has already been extended to most 20000 settlements in 196 districts in 11 States Andhra Pradesh, Karnataka, Gujarat, Madhya Pradesh, Tamil Nadu, Chhattisgarh, Uttar Pradesh, Orissa, Punjab, Rajasthan and Maharashtra.The respective state g everywherenments and several NGOs are actively involved in the initiative. Project Shakti already has about 6200 women entrepreneurs in its fold. A typical Shakti entrepreneur earns a sustainable income of about Rs. 1, 000 per month, which is double their average kinsperson income. Project Shakti is consequently creating opportunities for rural women to live in improved conditions and with dignity, while improving the all overall standard of living in their families. In addition, it involves health and hygiene computer programmes, which foster to improve the standard of living of the rural community.The expulsions ambit already covers about 15 million rural populations. Plans are as well organism drawn up to get refine in partners involved in agriculture, health, redress and education to catalyze overall rural development. HULs vision for Project Shakti is to scale it up across the country, covering speed of light,000 villages and touching the lives of 100 million rural consumers by 2005. LIFEBUOY SWASTHYA CHETANA health & Hygiene information Lifebuoy Swasthya Chetana is the single largest rural health and hygiene educational programme ever undertaken in India.Its neutral is to evolve people about basic healthy habits. It has been developed around the insight that people mistakenly believe visible cracking is reliable clean. The programme establishes the universe of invisible germs and the associated risk of infection. In India this is important, because diarrhea, caused by invisible germs, is the second largest cause of finale among children below the age of 5. The purpose lead patron reduce incidence of such diseases, by raising awareness of handicap hygienic practices. The campaign has been divided into mingled phases.In the initial phase, a Health exploitation Facilitator (HDF) and an assistant initiates contact and interacts with students and influencers of the community, like village community representatives, medical practitioners, school teachers and so on A number of likewisels like a pictorial story in a flip chart format, a Glo-germ manifestation, and a quiz with attractive prizes to reward the means are used. The Glo-Germ demonstration is a whimsical tool to realise undetected germs visible and empha coat the need to stick to hygienic practices. The first interaction with students is therefore replicated with the rest of the community.Subsequently, follow-up visits a nd communication are undertaken at periodic intervals which reinforce the message and learnings. Started in 2002, the programme has as of now covered about 15000 villages in 8 states Uttar Pradesh, Bihar, Jharkhand, West Bengal, Orissa, Madhya Pradesh, Chhattisgarh and Maharashtra it has already moved(p) about 70 million people, leave hygiene education to over 25 million children. The vision of this on-going project is to make a billion Indians feel safe and secure by foc utilize on their health and hygiene needs.FAIR & LOVELY cosmos Economic Empowerment of Women The blank & pin-up Foundation is HULs initiative which aims at economical empowerment of women across India. It aims to chance upon this done providing information, resources, inputs and support in the areas of education, life history and effort. It specifically targets women from low- income groups in rural as well as urban India. seemly & Lovely, as a brand, stands on the economic renowned Indian women, from discordant notchs of life, as its advisors. Among them are educationists, NGO activists, physicians.The Foundation is implementing its activities in association with state regimens. In India, low-income families, albeit un pass oningly, tend to discriminate against girl children, in providing opportunities for education and enterprise, because of resource constraints. The support provided by bazar & Lovely Foundation leave alone help girl children avail opportunities of higher(prenominal) education and acquires skills in appropriate professions. Launched in 2003, Fair & Lovely Foundation seeks to impact the lives of women. This will be done done scholarships and enterprise initiatives.For vexationer guidance, it seeks to touch millions of aspiring women and students in an ongoing programme, currently covering trio states and all main metros in the country. green BARRENS peeing Conservation and Harvesting HULs pee Conservation and Harvesting project has devil major des igns a) to reduce weewee white plague in its own operations and domesticise sub- defacement pee tables at its own sites through and through the principles of 5R reduce, reuse, reprocess, recover and renew b) help nigh(a) villages to implement appropriate models of peeingshed development.Water scarcity is one of the biggest crises facing India in foothold of spread and severity. Water preservation and ingathering in HULs own operations will help conserve and regenerate this extraordinary resource. An attendant benefit will be reduction in the utilisation of push that would rent been spent in converting and using that water. The support to communities in developing watersheds will help in the economic development of areas adjacent to HUL sites. Water management is a focus area for all HUL factories. Water conservation has been made one of the key performance indicators of an HUL factory.Through a series of engineering innovations and novel processing routes HUL has redu ced its land water outlay by over 50%. HUL has too applied technologies that recycle effluent water after interference 70% of HUL sites are now zero discharge sites. there are galore( pipnominal) other measures Reverse Osmosis Plants and Solar vapour Ponds to name a few. A cooccurring benefit is saving in cleverness that otherwise would have been consumed in drawing, pumping or converting water into steam HULs energy consumption per unit of production has come down by 61% since 1996.Since 2003, all HUL sites have begun to harvest rain water. Rain water falling on factory exposit is accumulated in ponds, thereby variety sub-soil water tables. HUL is also committed to extending its efforts on water management to the larger community, and has employed in community projects in water adjacent to manufacturing sites. The Khamgaon soap factory is find in a dry and desiccate region of Maharashtra and gets limited rainfall. heptad years back the factory started a archetyp e on Watershed Management on a 5-hectare plot to prevent soil degradation and conserve water.The efforts have resulted in the creation of a green belt, which is the completely visible green patch in the area. The 5-hectare green belt is now a veritable forest of about 6300 trees, including over 1400 ornamental plants and over 600 fruit- bearing plants. There has also been a remarkable gain in the timbre of soil, and remarkable conservation of water. This has been documented in a booklet, color Barrens, so that industry, government bodies and communities adopt this widely.Encouraged by the results, HUL has extended the model to a neighboring village, Parkhed, in association with the TERI and the Bharatiya Agro Industries Foundation. The community at Parkhed has already constructed 37 check dams. to a greater extent than 20,000 saplings have been planted during the 2003 monsoon. For the first time, villagers were able to collect water and utilize it for irrigation post monsoon. T he initiative received appreciation at the Johannesburg World Summit on sustainable instruction.In association with an NGO, Vanrai, HULs Silvassa manufacturing hub (in the Union Territory of Dadra & Nagar Haveli) too has embarked on a long-term project of water harvesting, which aims to dramatically change water availability, taking it up to year-round availability from 4 months at present. At Karchond village, close the Silvassa site, the community has built 18 bunds. Seven of them are on a river running through the village, and 11 pureer ones at different water run-off points. This has enabled the community to plant a second crop, thereby importantly increasing their incomes.Through an Integrated Village Development Programme, the projects ambit also includes alternate income-generating activities through SHGs, forestry management, education of children, nutrition. HULs vision is to continuously preface technologies to further reduce water consumption and further increase co nservation in its operations. Simultaneously, HUL sites will progressively help communities, wherever required, to develop watersheds. HAPPY HOMES Special Education & Rehabilitation Under the Happy Homes initiative, HUL supports special education and ehabilitation of children with challenge. ASHA DAAN The initiative began in 1976, when HUL back up Mother Teresa and the Missionaries of Charity to set up Asha Daan, a home in Mumbai for abandoned, challenged children, and the destitute. Subsequently, Asha Daan has also get down a home to the HIV- positive. The objective in supporting Asha Daan was and continues to be to section the originations prosperity in supporting the Mothers mission of serving the sillyest of the poor.Asha Daan has been set up on a 72,500-square feet plot belonging to HUL, in the feel of Mumbai city. HUL bears the capital and revenue expenses for maintenance, upkeep and value of the premises. The destitute and the HIV-positive are provided with food, ha rbor and medicinal drug for the last few days of their lives. The needs of the abandoned challenged children are also met through special classes of basic skills, physiotherapy and, if possible, tonic surgery. At any point of time, it takes address of over 300 infants, destitute men and women and HIV-positive patients.ANKUR In 1993, HULs Doom Dooma Plantation member set up Ankur, a meaning for special education of challenged children. The center takes attention of children with challenges, aged between 5 and 15 years. Ankur provides educational, vocational and recreational activities to over 35 children with a range of challenges, including sight or hearing impairment, polio related disabilities, rational palsy and severe learning difficulties. These physically and mentally challenged children are taught skills, such as cookery, painting, embroidery, bamboo crafts, weaving, stitching, etc. epending on their aptitudes. The center has rehabilitated 10 children, including self-e mployment for 6 children by providing them with shops, and 3 girls have been provided employment as creche attendants. It has also moved to normal schools 18 children. Since pedigree it has covered about 80 children. Ankur received the Lawrie Group World aware show for Social Progress in 1999 from HRH Princess proud in London. KAPPAGAM Encouraged by Ankurs advantage, Kappagam (shelter), the second center for special education of challenged children, was set up in 1998 on HUL Plantations in South India.It has 17 children. The focus of Kappagam is the same as that of Ankur. The center has 17 children, being taught self-help skills, useful vocational activities like making of paper covers, greeting cards, wrap up papers, fancy stationery, and napkins, b rooms made out of coconut tree leaves, candles, and also some home care products. About 12 of the children have become relatively self-reliant by earning through crafts learnt at the center. Since inception, it has covered about 2 8 children. ANBAGAMYet another day care center, Anbagam (shelter of love), has been started in 2003 also in the South India Plantations. It takes care of 11 children. too medical care and meals, they too are being taught skills such that they can become self-reliant and elementary studies. Over 20,000 individuals have benefitted from the Happy Homes initiatives since inception. HUL is wholeheartedly involved with all four centers and will continue to be involved in the future. Among HULs other significant CSR initiatives are YASHODADHAMHUL has reconstructed a village in the Bhachau Taluka of Gujarats Kachchh district. The village, which has been named Yashodadham, was dedicated to its 1100 residents in declination 2002. The residents belong to Nani Chirai village, which was completely wrecked by the devastating palpitate of January 2001. Yashodadham, spread over 25 acres, comprises 289 homes. HUL has also provided a school get uping, an exclusive playground for children and a multi-purpose community center, including a creche, health center, and community room and village administration office.All the structures are earthquake and cyclone-resistant. Space has been left all on the village for parks and public squares, where villagers afterward will plant trees. Each theater of operations is of 400 sq. ft. built-up area, with running water and electricity, in a 1600 sq. ft. plot. As desired by the villagers, the design and foundation of houses and the plot size is such that they have the scope to build extra rooms in the future. HUL has constructed both(prenominal) an underground reservoir and an overhead store for water.HUL, which had launched immediate relief after the quake in areas adjacent to its Kandla Exports factory, subsequently intractable to reconstruct a village, which was completely wrecked. The objective was to help a completely wrecked village, because such settlements had the greatest need for help. cardinal such villages were inspec ted, around Kandla factory, and Nani Chirai was chosen. VINDHYA VALLEY In 2002, the company took up a project in Madhya Pradesh, which will impact the inbuilt states rural population.The mainstay of Madhya Pradeshs economy is agriculture. triumphfulness thus means increasing the income of farmers and small town and village entrepreneurs engaged in agro-processing and cottage industries. This is where HUL is contributing its expertise. It has helped the state government create Vindhya Valley, an umbrella brand, and support software system for its merchandising, manufacturing and distribution. The state government has been substantially drop every year to finance small town and village entrepreneurs.But the lack of marketing skills and market access denied them the desired success and eventually resulted in most of these ventures meet unsustainable. The launch of Vindhya Valley, with support software from HUL, is serving overcome the impediment. It is a truly unique and sustaina ble form of livelihood generation. This has resulted as of now in the establishment of 20 small units, based in rural areas, providing direct engagement to about gram families involved in the production of spices, honey, papad, pickles, agarbatti etc.The success of Vindhya Valley has been recognized by various state governments. HUL has recently begun work with the Karnataka political sympathies in similar projects to improve the income and quality of life of rural communities. An umbrella brand, Stree Shakti, is being created for Self-Help Groups (SHGs). The initiative will generate higher sales and higher returns for the SHGs. In its business operations and in its principles and practices, Hindustan Lever thus straddles the Indian corporate world, single-mindedly identifying itself with Indian aspirations and needs in every walk of life.